Definition Research Task

·         Production - the action of making or manufacturing from components or raw materials, or the process of being so manufactured.

·         Distribution - the process of making a media text available for viewing by an audience.

·         Marketing - the means of communication between the company and the consumer audience.

·         Exhibition - a public display of media texts.

·         Audience - the people expected to watch or listen to a media text.

·         Institution - a company that owns numerous companies in various mass media.

·         Digital - is digitised content that can be transmitted over the internet or computer networks.

·         Ownership - is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.

·         Convergence - the merging of mass communication outlets and interactive technologies through various digital media platforms.

·         Synergy - is the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts.

·         New Technologies - a method of or machine for doing something that is created by technology.

·         Hardware - the machines, wiring, and other physical components of a computer or other electronic system to create media texts.

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